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Grid Flexibility – An 8 billion euro opportunity for business model innovation?

Wednesday 18.3

14:00 15:30

Art Hall

With the rapid rise of renewable energies and electricity storages, grid flexibility is becoming one of the most valuable assets of the future energy system. Grid flexibility now plays a critical role in maintaining grid integrity, supporting sector coupling, and unlocking new business opportunities in the transition toward a low-carbon future.  

Recent studies, like McKinsey, show that demand-side flexibility alone could unlock up to €8 billion in value by 2030, creating unprecedented opportunities across the entire energy value chain. With these massive investments on the horizon, decisions made in the next few years will determine whether the grid becomes a bottleneck or a catalyst for sustainable growth. 

Through an interactive format, we bring together diverse stakeholders to explore and shape the next generation of business models for grid flexibility management. This session is an opportunity to contribute and influence where the sector is heading next, with an impact that reaches far beyond the walls of the Art Hall.

The seminar is organized by the “Competence in Energy Transition Management” project, coordinated by Vaasa University of Applied Sciences, in collaboration with the Oulu Business School at the University of Oulu.

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Grid Flexibility – An 8 billion euro opportunity for business model innovation?

Kaisa Penttilä

Project expert, Competence in Energy Transition Management project,

Vaasa University of Applied Sciences

14:00 14:05

Welcome and Opening

Marja-Riitta Vest

Director, RDI and Business Services

Vaasa University of Applied Sciences

14:05 14:20

DSO perspective on grid flexibility

Harri Salomäki

Head of Asset Management and Partnerships, Elenia Oy

14:20 14:35

Local market platforms for grid flexibility: Case FinFlex

Dan Telén

Development Engineer, Helen Sähköverkko Oy

14:35 14:50

How do Batteries and AI bring solutions to the flexibility of the grid?

Oskari Jaakkola

CEO, Cactos Oy

14:50 15:05

Disruptive business models for grid flexibility in future energy systems

Petri Ahokangas

Professor of Future Digital Business, Director, Martti Ahtisaari Institute

15:05 15:25

Panel Discussion

A moderated discussion and interaction between the panelists and the audience.

Harri Salomäki

Head of Asset Management and Partnerships, Elenia Oy

Dan Telén

Development Engineer, Helen Sähköverkko Oy

Oskari Jaakkola

CEO, Cactos Oy

Petri Ahokangas

Professor of Future Digital Business, Director, Martti Ahtisaari Institute

15:25 15:30

Closing words on lessons learned

Kaisa Penttilä

Project expert, Competence in Energy Transition Management project,

Vaasa University of Applied Sciences

Organizers

Marja-Riitta Vest

Director, RDI and Business Services

Vaasa University of Applied Sciences

marja-riitta.vest@vamk.fi

Kaisa Penttilä

Project expert, Competence in Energy Transition Management project,

Vaasa University of Applied Sciences

kaisa.penttila@vamk.fi

Rashid Dehkordi

Post-doctoral Researcher, Competence in Business Model Innovation,

University Of Oulu

rashid.dehkordi@oulu.fi